A segment of real life

The Body Shop

We were asked to create a set of artwork for print and digital to bring to life The Body Shop’s 5 core segments.

The brief was to make the quotes and visuals feel relatable. I set up the proof of concept using portraits that were as close to real women as I could find from stock libaries.

And to further give a feel of personality, I commissioned an illustrator to work up the quotes in a handwritten style.