The team at ABOUT communications had a logo and a colour palette but needed a site to extend their brand whilst delivering a clean and functional website.
As they specialise in PR and Marketing I focussed on the copy for the homepage adding animation and video for reinforcement.
Image wise we echoed the “O” in the logo using the concept of a dynamic circle. Pay them a visit to see the site in action.
Agency: C Space Client: GAVI
My Role: Creative Direction, Branding and Campaign Delivery
Design team: Jess Appleton, Sam Foxton
Gavi, the Vaccine Alliance, helps vaccinate almost half the world’s children against deadly and debilitating infectious diseases. They partner with many organisations including the WHO, UNICEF and the Bill and Melinda Gates Foundation. The request was to create a brand for a community that will offer solutions to help vaccinate 300 million children worldwide. Working closely with the client to brainstorm naming ideas, offer visual routes to be used on multiple touchpoints and creating a tone of voice that sends a positive message.
Naming and concepts
I has the pleasure of working with Samuel Foxton on creating an animation that brought to life making sense of the connections that bind the many organisations.
Working with the Global Marketing Team to launched the first Brandchannel magazine based on the website. Communicating with CMOs from Nike, Mastercard, Burberry and others to design a publication to promote thought leadership within the industry.
Splashed the cash on metallic ink for standout spreads and a fluro stock for the cover with white ink and spot uv. To make the book feel collectable and to help it stand out on the shelf!
The Munk School of Global Affairs and Public Policy is a body that tracks and challenges the policies that world organisations make at events like the G7 and G20.
My job was a full redesign for the G7 and G20 world leader summits. The brief was to focus on the original interviews and leaders as this is the publications USP.
Sourced and changed stock and size. Introduced illustration, commissioned covers, infographics, new page furniture and navigation.
We were lucky enough to get the issue into the hands of Justin Trudeau, Jacob Zuma, Mark Carney and Ban Ki-moon, which made the social campaign easier. At least Mr Zuma looks interested!
I love flags, apparently that makes me a vexillophile. So creating this animation in After Effects was a pleasure.
Another redesign, this time for the Kazakhstan government. The brief was to create a clean, concise publication that would be written in English and Cyrillic. Produced flexible templates to cater for both and broke up the heavy editorial pages with infographics and playful graphics.
The client wanted the magazine to reflect the vibrancy of Africa rather than the usual negative stereotypes.
Introduced new palette, fonts, and textures as well as a flexible grid to cater for a text heavy publication.
Sourced and changed stock and size. Introduced illustration, commissioned covers, infographics, new page furniture and navigation.
The customer insight agency had lots of great content but needed some consistent and strong delivery across their touchpoints.
The brand was strong so I worked with the Marketing team to design a suite of products to hero their IP. Creating design relevant to the publication.
A newspaper grid for the internal tabloid, a refined design for the Customer Experience report and a lively look and feel for the Customer Inside magazine.
Our client (Experian) needed to renew their contract with their client (lloyds). I created a hardback proposal highlighting findings for the proposal.
I sent balloons to stakeholders with a snapshot of what to expect before the event. This coupled with branded emails sealed the deal and Lloyds signed up for another 2 years!
C Space had done a mountain of insight projects for Ella’s and the team wanted a way of referencing them. What better way then to create a long lasting hardback book. An Insightclopedia if you will.
I am used to working with brand guidelines but this felt a bit different to my usual blue chip corporate job. And it was needed in 3 days.
So, I pulled up my sleeves, got my comic sans hat on and thankfully the team were chuffed:
“The book is so bang on brand it could have come from us. The best work an external agency has produced.”
Toolkit for employees.
We were asked to create a set of artwork for print and digital to bring to life The Body Shop’s 5 core segments.
The brief was to make the quotes and visuals feel relatable. I set up the proof of concept using portraits that were as close to real women as I could find from stock libaries.
And to further give a feel of personality, I commissioned an illustrator to work up the quotes in a handwritten style.
The management team at Interbrand wanted to present their unique positioning on Design Thinking. We worked together to create a toolkit that leaded with an A5 book on the thinking behind Iconic Moves.
In the kit are sets of conditions and thought starter cards which used in conjunction with the posters help the user inspire and create iconic work.
The challenge was making the kit easy enough to transport but not losing any of the assets to make it work.
iPad app for Datacenter Dynamics magazine. Used After effects for the animations.
In store app for Vodafone
In store app for Vodafone
iPad App for Baselworld. The world’s biggest jewellery show.
In its 20th year the Interbrand’s Best Global Brands 2019 show us what is now, and point to what is next. Whether it’s Amazon’s immediacy, Spotify’s abundance or Netflix’s intimacy, the impact of each brand ripples across every aspect of life and line of business.
This year, for the first time Interbrand published 6, forty page sector reports alongside the main report and we had to get our skates on. The event was in 5 weeks and we delivered all content, designed and laid out, printed and sent to New York for the launch event.
I worked with the Global Marketing Team and the Global Chief Creative Officer to create a set of on brand books that gave a deeper insight into 6 key sectors. Using section templates to highlight interviews and graphics to give bring clarity to the moves brands are making.
Every year Philips has a global company show and the insight team use it as an opportunity to showcase some of their best research.
This year the they wanted to highlight changes and trend in the male grooming market. Working with the Philips innovation team I presented 3 routes and ideas on stock and format. We has to increase the budget as the quote didn’t cover design time. Fortunately I managed to persuade the client to come round and invest in design time to create a book that would create more impact rather than an uninspiring deck.
The plumped for a smaller size so can be used as a giveaway to attendees. There was no budget for artwork so imagery had to be free stock or supplied from the client. I opted to use iconography to split sections and tried to keep the photography looking as consistent as we could.
I always think creating a brand is more important than a stand alone logo but here a few logos I have put together. All as part of bigger projects but feel free to contact me and I can share the thinking behind each one.
A logo for a sub-brand called Shift which was a new proposition for BP petrol stations
Tell Jane HR Consultancy
Blade for Virgin Atlantic
Pulse for Pepi
Faith’s Holistic Therapies
Launch of Customer closeness event at Argos/Sainsburys HQ with 800 attendees.
Our job was to name the project and brand it within the Argos guidelines. Then work with the projects team to create assets and on the day collateral including bespoke portrait photography, customer journey videos, segment profile leave behinds, a buzz feed style quiz and permanent vinyl installations.
A fun little project for our client at Unilever. They wanted a Christmas gift for clients that displayed the top insights from the year. We plumped for a calendar as we know it has more chance of lasting the 12 months rather than being straight in the bin as it is practical and looks interesting.
I worked with an illustrator to divi up the illustrations (6 each) and laid out the cards as well as sourcing blocks, printers and delivery to Germany.
Client: Faiths Holistic Therapies
My Role: Creative Direction and Branding. Website design. Social media campaign. Animation
Faith wanted her holistic brand to stand out amongst the lotus leaf and clip art tree logos but keep the essence of how special her treatments are.
The palette looks premium and the logo has 2 elements without being fussy.
Copy
Client: Interbrand
My role: Design and Project Management
Creative Directors: Andy Payne and Joe Stubbs
Working with the Interbrand team on the Design for the Red Dot: Agency of the Year 2020 installation.
I was brought in to oversee the Design of the exhibition. I also took care of production and installation at the Design Museum in Essen, Germany.
This included a 6 meter timeline and various boards and displays.
Congrats to Interbrand for this year but they have a rich history in branding, whilst knocking up the timeline I learned that they named Viagra and Hobnobs amongst others!
